Her photograph reveals that the hour has stretched to 90 minutes.
I'm already starting to feel like I've had enough of this experiment.
But if I'm going to find out what really makes these women tick, I need to leave the safety of the virtual world and see them for myself. I arrange to meet a 41-year-old mother of two who misses "romance and flirting", in a cafe in two days' time.
She has declined to tell me her name, so I have to think of her as her web sobriquet.
Reading it on my laptop in the aptly named Cafe Affaire in central London, I consider what she really wants: a no-strings-attached sexual relationship.
Postings such as: "I want a man who can look after me and knows how to treat a woman. I'm surprised and unsettled by the forward tone of some of the material. Determined to avoid the connotations, I reply: "The Beatles." I never hear from her again.
One woman sends me a message heavily laden with sexual innuendo and I come to regard her as the mistress of the single entendre. Another woman's first contact with me included a plan for a day out together, including visits to art galleries, a stroll round a park and then "a few hours under the duvet". I'm later propositioned by someone who tells me she has an hourglass figure.
So I paid £119 for a month's membership, giving me an entre to thousands of faithless females.
They are allowed to sign up for free as a way of ensuring the numbers are balanced between the sexes.