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Google Blogger For Dummies® Susan Gunelius Author, professional blogger, and President of Key Splash Creative, Inc. Learn to: • Sign up for a Google Blogger account • Choose a blog topic and write content with Google Blogger • Enhance your blog with addons and templates • Monetize and market your blog Google Blogger ™ Making Everything Easier!

9 Chapter 2: Welcome to the Blogosphere ......................................................................

This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more! — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics • Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings • Blog effectively — learn blogosphere etiquette and some secrets for long-term success • Fun bells and whistles — dress up your blog with templates (lots of them are free! — explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with Cafe Press™ • Spread the word — promote your blog through search engines and social networking sites • A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging • Get more Google — use Picasa®, You Tube™, Feedburner, and more G oogle B logger ™ Gunelius spine=.768” 01_19611312/12/08 PM Page ii Google Blogger TM FOR DUMm IES ‰ 01_407424i01_407424i 12/23/08 PM12/23/08 PM 01_407424ii01_407424ii 12/23/08 PM12/23/08 PM by Susan Gunelius Google Blogger TM FOR DUMm IES ‰ 01_407424iii01_407424iii 12/23/08 PM12/23/08 PM Google Blogger TM For Dummies® Published by Wiley Publishing, Inc.

111 River Street Hoboken, NJ 07030-5774 © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.

Women On Business.com, and she is the Guide to Web Logs for About.com, a New York Times company (

Susan spent the fi rst decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC Bank. Key Splash Creative.com), and as its president, offers marketing and writing services to clients around the world. Additionally, she is the author of Harry Potter: The Story of a Global Business Phenomenon (Palgrave Macmillan) and Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press).

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