Today, each of the site’s 7 million members has a unique profile which reads like a personal ad, highlighting interests, locations traveled, details about their accommodations and, most important, references.
Although the company has initiated a doubling down on mobile, the experience of users like Riccardo might suggest another path to profitability. The almost decade-old Couchsurfing, which is available in 100,000 cities across the globe, is becoming the go-to hookup app for a certain class of young world travelers.
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Nowhere does the profile state explicitly that if you are an attractive female traveler, you might skip the couch entirely and wind up in Riccardo’s bed, but it’s a good possibility.
In eight months using the service, Riccardo, who is 32 and works for an ad agency, has let eight visitors crash at his apartment, of whom he’s hooked up with five, for a 62 percent “success rate.” If you count the additional two who climbed into bed with him for a cuddle and then fell asleep, the percentage climbs even higher.