This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.It promises “affluent, educated men and women between the ages of 30 and 55, who are all looking for a long-term commitment.” It charges £180 a year for membership.“Getting sucked into this made me feel really stupid,” Aileen said.“My daughters said online dating wasn’t good for me anymore, so I started looking for alternatives.” Aileen then came across Searchmate, a bespoke dating service which featured on the first series of Channel 4's The Undateables.
After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.
It said it made a number of attempts to call her since, but that it had not been able to reach her.
Because of this it had suspended her account, even though she had not asked for this to happen.
In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.
The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.